Pop up European event


The challenge was how to turn a busy Hamburg hotel into a fully branded experience, in a few hours, without leaving a footprint.


Our innovative team designed a system using structurally self-supporting boards that created 10 room sets and product experience areas. The large format graphics were slotted together in minutes and removed just as fast, without any need for fixings or tape.

WD’s product range was broken down in to different sub-categories, with stories created for each hero product. Live interactive experiences were then created to provide real hands on demo opportunities of the hardware and appropriate support software.

The event was then entirely recycled or reused for packaging materials. This particular event was held in Hamburg so we only had one chance to get it right and the material provided the flexibility required to fit every space provided.


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WD was founded


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WD revenue created in 2017

Western Digital

Western Digital is a diverse, global company with strong values and a passion to innovate and lead the charge in the transformation of data.

Creating the right environment where our employees can thrive is key to how we do business. Quality products, exceptional customer service and industry-leading solutions all come from a culture that’s inclusive, forward-thinking and bold enough to imagine the possibilities of data.

WD create environments for your data to thrive. Everywhere data lives, they are there to drive the innovation necessary for results today and the future you’ll create tomorrow. New devices, new systems, new solutions, all optimized and tuned to create the right conditions for your data to realize its full potential.

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