Horizon created a brand DNA that reflected the product category and retail setting. This DNA provided the consistent back drop for the three bold hardware brands, which could be added and updated on any of the POS examples. The Designs all incorporated interchangeable campaign information so seasonal updates would refresh the fixtures and make the relevant to the latest and greatest product launches. The wide range of design formats were created to stand alone or work alongside multiples of the same fixture. A malum for example, could have three segments in a line or as a triangle – or be a single independent solution. Consistency and impact was delivered, with sustainable materials at the forefront of the production process.