Keeping a watchful EYE on your home

Challenge

The challenge was making it clear to customers that the Humax IP Camera was not like every other IP camera. We needed to explain the fact that the product had a key USP in that customers could view recorded footage through their Humax set-top box and well as on their smartphones.

Solution

Our creative team explored a number of possible routes before arriving on the product name -Humax EYE.

Our proposed strap line ‘keep an eye on your home, your pets, your loved ones etc’ worked well on a range of instore and online collateral.

The Humax Eye works alone or alongside selected Humax DVR’s.

We made sure that key benefits such as Night Vision, HD, and Smartphone access were promoted strongly.