“Alexa – explain Smart Home to me”


The Challenge was to better promote smart home products within Tesco. It was clear that we needed to build upon Alexa’s enormous success and brand recognition.

A clear requirement was to present solutions that work as a collective or independently. We also needed to build in flexibility to add a constant flow of new and innovative smart home products onto the display.


Our team designed an interactive display based around the Amazon Alexa eco-system. Particular brands were selected and merchandised alongside Alexa, demonstrating Alexa certification and compatibility.

Lights, cameras and smart plugs were merchandised as hero products, with additional non-certified products merchandised as dummy products only. The shelf structure was designed with a series of additional slots, allowing the 4 existing displays to become twice that should the hero products need to increase.

A lifestyle image was created, showing a typical family using their smart phones and devices within a connected room – offering an instant context on how these products would play a part in your life.

An attract loop played on a 22” screen; this gave a brief summary of the products on display. Once a customer interacted with the display they were presented with product specific videos.

Ultimately the project was a combination of brands and messages, all operating within the Alexa eco-system. We displayed each brand to reflect their personality whilst presenting the messages within a consistent structure, making it easy for the customer to browse and compare the whole range.


est global smart home market by 2023


Tesco store colleagues


Tesco owned stores around the world


shopping trips per week in Tesco owned stores


As a leading retailer, with 460,000 colleagues, Tesco serves millions of customers every week in their stores and online.

The Tesco business was built with a simple mission – to be the champion for customers, helping them to enjoy a better quality of life and an easier way of living. This hasn't changed. Customers want great products at great value which they can buy easily and it's Tesco’s job to deliver this in the right way for them.

As a business, serving customers is at the heart of everything they do – from colleagues in our stores to staff in supporting roles.

In the UK, Tesco serves some 66 shoppers every second and their goal is to ensure every one of those customers experiences just a little better service on each visit.

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