Multi-room TV without an aerial


The challenge was to ensure customers understand that Humax is the champion when it comes to multi-room TV. We needed to communicate through engaging packaging and POS that multi-room TV can be achieved without the need of additional aerial sockets which can be expensive and difficult to install.


After our team had invested in significant competitor research, we created a new packaging ID that was consistent throughout the range and allowed for quick and easy product comparison.

Within a category planogram, we sign-posted the differences between Humax and it competitors. We extended the messaging to the POS and introduced marketing campaign messages and information on the Humax eco system.

We also created a suite of promotional collateral such as leaflets and dispensers, in line messaging and end-cap displays.


Humax founded

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Founded in 1989, HUMAX is a leading gateway developer dedicated to providing better content delivery systems for the consumers through continuous research, development and innovations.

With 20 overseas subsidiaries and branches across the globe, HUMAX currently provides 80 major broadcasting companies and mobile carriers wih high-quality video gateways, set-top boxes and broadband gateways.

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