Making the move to wearables


The challenge was to create a point of difference in a crowded wearable market. The Hi-Tec brand is already well known in sportswear, therefore the brief was to create a new ID, new packaging and new POS that was highly visible, original but staying loyal to a very established and strict set of guidelines. The products were both chargers and wearables, optimised for outdoor use.


Our creative team created packaging using both blue and white templates to aid navigation and assist the development and identify of future product launches. Topography lines were incorporated into the packaging DNA to reflect the intended outdoor market.

With a clear packaging identity, we created a series of POS solutions which provided a series of merchandising opportunities on counter, freestanding and in fixture.


The Hi-Tec squash show was born


estimated wearables market by 2021


global portable battery pack sales 2017


expert growth rate portable battery pack market by 2023


Hi-Tec Sports is a global brand generating global sales of more than US$250 million with distribution in more than 85 countries and subsidiaries in UK, USA, Canada, South Africa, Spain, France, Germany and the Benelux.

Hi-Tec Sports are driven by a restless desire to ensure people make the most of life. Their products are developed with the needs of the consumers in mind and innovations will be driven by our desire to understand how they're used.

Hi-Tec Sports are a real brand, with real products, for real people.

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