Challenge
The challenge was to make sure that Soreen was able to take advantage of the opportunities in snacking, lunchtime companions and sports energy.
Retailers are waking up to the benefits of replacing sugary snacks on their fixtures with healthy alternatives. As a well-established brand, we all had preconceptions of what Soreen was, however after we understood their wide portfolio of products we needed to ensure the brand realigned these expectations in consumers and shoppers minds.
Solution
Our team invested significant in-store research which helped us identify the possible touch points in each retail channel including convenience, supermarket, wholesale and specialist sports stores.
Within each store type we established primary and secondary merchandising practices and product placements. A series of promotional and permanent merchandising solutions were designed to create standout and compatibility with retailer’s existing fixtures.
Modularity was a key part of the solution, providing opportunities for placement of additional products and adjustment of stock quantities. Our team invested significant in-store research which helped us identify the possible touch points in each retail channel including convenience, supermarket, wholesale and specialist sports stores.
Within each store type we established primary and secondary merchandising practices and product placements. A series of promotional and permanent merchandising solutions were designed to create standout and compatibility with retailer’s existing fixtures.
Modularity was a key part of the solution, providing opportunities for placement of additional products and adjustment of stock quantities.