Motivation for a fitter life


Our creative team listened to the clients brief to utilise premium materials to set them apart from the competition.

Our 90cm solution was designed to be merchandised in both consumer electronics and sports specialist stores. We proposed for selected stores that we integrated a touch screen tablet where the customer could select the ideal watch/band for their needs.

The tablet would explain key features such as; built in heart rate monitor, GPS function, MP3 player, etc. The interactive screen could also be used to promote a wide range of accessories which are not necessarily ranged.

Although this display was never produced, we were very pleased with our design and mock-ups and this will undoubtedly help us on similar future projects.


estimated wearables market by 2021


TomTom employees worldwide


TomTom sports products sold


TomTom was founded


TomTom created the easy-to-use navigation device, one of the most influential inventions of all time. Since then, they have grown from a start-up into a global technology company.

TomTom software and navigation technologies power over hundreds of millions of applications across the globe. This includes industry-leading location-based products and mapmaking technologies, embedded automotive navigation solutions; innovative personal navigation devices and apps, and advanced telematics fleet management and connected car services.

TomTom continue to shape the future, leading the way with autonomous driving, smart mobility and smarter cities.

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