The experience is everything™


The challenge was to spread the world that Smith provides a comprehensive range of cycle helmets on top of their more well-known snow-based products.


Our team were aware of the Smith brand and how it is firmly entrenched in winter sports but that is was perhaps lesser known in the UK and for other sports such as cycling.

Smith boasts a fantastic range of products that are suited to all types of cycle sport including road, mountain and downhill.

The display we created has been designed to sit on counter, shelf or slat-wall. The Graphics can be easily swapped to promote the relevant sport.


reduction of risk of serious head injury when wearing a helmet


the Smith brand was launched


estimated growth of moutain bike market (2017 / 2021)

167 MPH

bicycle speed record (flat surface / motor paced)


Originating from Sun Valley, Idaho, Smith was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam.

With 50 years of innovation and design experience, Smith is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls..

Smith seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To Smith, the experience is everything.

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