The action cam comes to life instore


The challenge was ensuring that iON, a highly innovative wearable camera brand, punched above it's weight in store. Not only did we have to make the brand and its products stand out, we also had to explain and educate customers on iON's unique product offerings.


Our innovative design team helped in the rollout of a 2.7m tabletop display in key Currys and PC World stores.

The significant space was segmented into three sub-categories, with hands-on secured products displayed in colour coded areas. Images were selected to reflect the target markets, whilst frosted illumination made it visible from over 100 metres away.

Essential accessories were merchandised within the display and clearly communicated the numerous ways in which customers could wear or mount the range of iON cameras on display.


estimated global action camera market growth


estimated ultra HD action camera market


The iON range of point-of-view video cameras are perfect for everyone who wants to experience life—and then relive the experience. From action cameras to home monitoring, iON captures it all simply and brilliantly.

The iON range covers a vast range of highly specialized products, from the flagship Air Pro® the stealthy CamoCam™ and the iON the home™ video monitoring system.

Every product has been designed for simple, intuitive operation. iON action cameras are shockproof, waterproof, and tough as nails, yet they capture the video you want in pixel-perfect HD clarity.

The iON team spent years developing and designing cameras and wireless gear for some of the biggest brands in the business, and today they are proud to put our experience to work for the most exciting brand in imaging. iON is passionate about giving customers cameras that exceed their expectations.

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