A smart way of selling rope by the meter


The challenge was to how to help the customer choose the right rope product, self-select and self-serve from Marlow’s extensive and comprehensive range.

As each store has an entirely different format, we had to create a display that provided the flexibility based on space available and store turnover.


Our team worked closely with Brandwave Marketing, the specialist sports agency to create a modular fixture that met the visual brief.

We created 1 meter segments that could be built in modular segments that allowed graphics to be easily changed and updated to accommodate Marlow’s sister brand.

Each header offered category navigation, allowing the customer to select their boat or sport type. Each product card holder featured a horizontal cross bar that doubled-up as a ruler, allowing customers to measure the meterage required and then cut to length with one of the hot wire guns featured on the display.


founding company formed


evidence of first knot found in finland in 1913


marlow brand created


longest ever rope made in 1842 in gibraltar


Marlow Ropes are a privately owned British manufacturer of specialist synthetic fibre ropes and assemblies. Their factory in Hailsham, East Sussex boasts a wide range of rope making capabilities and technologies. Marlow Ropes distribute around the world and have their own sales and distribution company in the USA.

Marlow Ropes are extremely proud of their heritage – not only as a brand recognised around the world for quality, performance and innovation, but as a business with ties to the local community going back over 200 years.

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