Quicker, Smarter, Realtime


The challenge was to relaunch the classical PND (Personal Navigation Device) for TomTom in a range of retail environments throughout EMEA and APAC. Our brief was to respond to the question 'why do I need a PND when I have a smartphone?'


Our innovative design team built on the 6 convincing reasons provided by the client as to why PNDs were and are still relevant. We used our marketing skills to summarise the 6 points and create the headline message – QUICKER, SMARTER, REALTIME.

The supporting signage was sub-category based, clearly showing un-informed drivers that TomTom had products relevant to them being either car, motorbike, truck or scooter/moped riders.

TomTom supported the instore campaign with an advertising campaign called ‘Welcome to priority driving’ which was comparing the TomTom driving experience to the feeling of wellbeing associated with flying business class.

Many of our higher end designs featured interactive tablets that were connected via 4G or Wi-Fi, allowing for instant updates. A product selector with information on key features guided shoppers through the purchasing process.

The wide range of POS materials created were merchandised in various retail channels including consumer electronics, supermarkets, department stores and specialist channels.


TomTom real time traffic service enabled


TomTom employees worldwide


traffic probes contributed to TomTom's traffic service


TomTom was founded


TomTom created the easy-to-use navigation device, one of the most influential inventions of all time. Since then, they have grown from a start-up, into a global technology company.

TomTom software and navigation technologies power over hundreds of millions of applications across the globe. This includes industry-leading location-based products and mapmaking technologies, embedded automotive navigation solutions; innovative personal navigation devices and apps, and advanced telematics fleet management and connected car services.

TomTom continue to shape the future, leading the way with autonomous driving, smart mobility and smarter cities.

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