Ready player one!


The challenge was to highlight MSI’s gaming desktop range within the larger PC desktop and laptop category.

We needed to communicate the full range of desktops available without having the space to range them all and yet allow customers to get hands on.


Our design team created a free-standing end-cap that matched Media Markt’s guidelines. Two hero desktops were displayed with one connected to the monitor on display.

We designed an app which communicated the full range of MSI desktops ranged by Media Markt. The app provided customers with full specifications available, comparisons and easy to shop guides filtered by price point, processor, form factor and graphics card.

The app communicated whether the item selected was ranged in store or required ordering.


MSI pro gaming teams worldwide


global PC gaming market 2017


of gaming market was PC in 2017


people were playing league of legends per month


As a world leading gaming brand, MSI’s goal is to become the most trusted name in gaming and eSport. MSI have dedicated countless hours and committed numerous resources to the eSports community to support the world's most aspiring and best gamers and use their knowledge and expertise in their products in return. The insistence on 100% in-house design and manufacturing gives MSI the solid capability to implement innovative ideas and optimized design in their products.

Dedicated to customer-driven innovation, MSI leverages its remarkable R&D strengths to craft top-notch, well-acclaimed motherboards, graphics cards, notebook PCs and All-in-One PCs.

With MSI’s spirit of Top Player – Top choice, MSI has sponsored more than 10 professional gaming teams worldwide. For these professionals as well as the tens of millions of gamers that watch professional eSports online or through live events such as DreamHack and PAX, MSI has become a familiar face. Through their own gaming tournaments, MSI Beat It, they have created numerous opportunities for amateur and professional gamers to prove their worth in online and offline events including a $100K tournament.

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