Category Brand Blocking


The challenge was to create an engaging gaming peripheral customer journey whilst giving brands space to promote their individual brand identify and offering.

With up to 15 metres in selected stores, we also had to ensure that technically we could enable product lighting without using computers.


Our innovative team created a modular experience to securely feature keyboards, mice, mouse mats and headphones for each brand.

The products were connected to a tailored piece of technology which not only powered the products with built in software drivers but also provided the audio tracks via the headphones at a touch of a button.

RGB lighting was also connected to each board, which allowed reprogramming to achieve the precise colour for each brand.

Although the printed POS was consistently designed, each reflected the brands identity yet allowed customers to compare and contrast models.

The overall effect created a wow factor which ultimately drove significant traffic to the new fixture and increased sales accordingly.

The modular system allowed for products to easily be swapped out and updated with minimum disruption or security risk.


Dixons carphone's employees


countries Dixons Carphone operate in


Dixons photo studio opens in Southend


billion global PC gaming market 2017

Dixons Carphone

Combining customer insight with their market strength, Dixons Carphone have the widest and most relevant range of products to suit customers’ needs. Dixons Carphone work closely with their suppliers to showcase their latest technology and products, which are increasingly connected.

Dixons Carphone's primary brands include Currys PC World and Carphone Warehouse in the UK & Ireland, Elkjøp, Elkjøp Phonehouse, Elgiganten, Elgiganten Phone House, Gigantti and Lefdal in the Nordic countries, Kotsovolos in Greece, Dixons Travel in a number of UK airports as well as Dublin and Oslo. Dixons Carphone's key service brands include Team Knowhow in the UK, Ireland and the Nordics.

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