We designed a series of zones, that used common materials and colours whilst revealing the sub brand identities through rgb programmable lighting and screen content usb videos. Black floor cladding and high level signage was created to clearly own the space provided by the store. All categories had live demo production show which was powered and secured using store security systems wired into the shop in shop. The overall DNA created set the scene for several other unique builds which had similar briefs but different space, range and budgets. The end result was spectacular and ultimately lifted the retail experience throughout the entire store.