A bold DNA was created which played on the vibrant logo colour – immediately helping the brand stand out against the competition. This combined with lighting a mainly white colour pallet, created a premium and approachable atmosphere. A clear brand statement headed the communication hierarchy which guided shoppers through the benefits and allowed quick and easy comparison and purchase. We went to extensive lengths to explain the D shaped product design, which was unique in category, explaining that corners could not be reached by something round. A wide range of POS materials were created, produced and rolled out throughout Europe – accommodating a wide range of real estate and space.