Our team worked hard to create an interactive experience which involved powering and technically linking each product – which in turn scrolled through their key features to best promote their benefits.
The space restrictions determined that keyboards, mice, mouse mats and headphones be cross merchandised within the same space, while extended ranges were merchandised below.
The headphones were given greater attention – with lift and play arms automatically triggering content specific videos and audio samples, providing the customer with a visual and audio experience. This ultimately resulted in the shopper making a purchasing decision based on performance.
Sales in the initial pilot stores quickly showed a positive uplift and a clear reason to merchandise the display across the entire estate.