In-store or online, the services we provide follow the same logical process. Each stage is equal in terms of importance with excellent compliance as important as effective design.

Our 360° approach is time and cost effective.

Research *

Research is the foundation of every project. Key retailers are audited, store staff tested and shoppers are tracked and interviewed.

The data and footage recorded provides a perfect grounding to any project. Our initial proposals are firmly grounded whilst ongoing activity is also based on post project evaluation. We recommend the most appropriate level of research, which can involve EPOS analysis, customer profiling, traffic flow analysis and
in-store location evaluation.

Our recommendations are based on available timescales and planned spend although we often utilise existing data and footage should budgets and timings dictate.

Design *

Our designers are some of the best in the industry, utilising cutting edge multimedia software to create Trade Marketing Solutions which stand out on your screen as well as on the shop floor. Retailers are bombarded with proposals so we help our brand customers get attention by creating clear and concise options which are easy to understand and a joy to present.

We partner with specialist agencies, who help us deliver our creativity on screen and online.

Igentics Online specialists, creating microsites and websites for brands and retailers.

The Creative Engine provides digital experiences, interactive content, training tools, and comprehensive analytics for all screen based digital devices on all platforms. Including; Computers, Tablets, Mobiles, TVs, Smartwatches and Digital Signage.

Production *

For client convenience we often realise our creative thinking. In-house production facilities include 2D and 3D printing, CNC, fabrication and assembly. We also work closely with domestic and international manufacturing partners, ensuring that we have production options which can be delivered to budget and on time.

One off and production rollouts are treated with the same high priority, understanding that you need to trial solutions and demonstrate a return on investment prior to planning any rollout. Our project managers select the most appropriate materials and processes rather than be obligated to a factory overhead.

The environment is top of our agenda so we ensure that any materials fit within our clients and their retail customers expectations, on a social and environmental basis.

Compliance *

Retailers are under increasing pressure to reduce overhead and concentrate remaining resource on the shop floor sales function. This provides challenge to any brand planning in-store activity. We provide the manpower to ensure that any initiatives are implemented with or without in-store support.

We offer a range of services including tracked deliveries, telephone audits, briefing documents, installations, merchandising and marketing store visits. We are proudly partnered with Retail Profiling, who understand the sectors we operate within and often already visit the store chains involved. Having an understanding of existing retail account systems ensures that the labelling, packaging and delivery methods are as compatible as existing SKU’s. We help you to factor in the compliance process, ensuring that any investment is realised in terms of in-store presentation and ongoing ROI.