Hardware Category

Segmentation through hardware
format and performance levels

The brief

Reinvent the customer journey and sales process for all hardware sales, achieving better attachment and higher hardware asps'. Create a strong department identity by enhancing existing fixtures and fittings.

What we delivered

The solution was all encompassing, incorporating visual display, segmentation, category management, price ticketing and on screen demos. Absolute focus on the hardware with store staff using the explore table to question initial intentions and start the journey toward the right hardware solution, with the right spec and the right attachments.

The results

  • The reinvention was highly popular amongst staff and shoppers
  • Sales of emerging technologies increased significantly whilst falling asp's were minimised as customers moved toward value added purchase rather than commodity based.
  • Built in promo hotspots provided brands with ability to express their personalities whilst keeping the sales area clean, structured and focussed.