Connected Home

Make your home smart!

The brief

Introduce D Link as a premium brand within the connected home space. Present the components as individual and collective solutions. Appreciate retailer space restrictions and security issues.

What we delivered

The house design clearly re-enforces the target useage model. Brief and clear communication shows product benefits, with association to app enabled smart devices and PC's. The small footprint display can be placed on shelf, on counter or on an end cap. The built in recoiler system provides customers with hands on or additional clear lense removes this option for mass merchandiser / high footfall stores.

The results

  • Significant brand uplift in sales
  • New listings throughout Europe based on retail support initiative.
  • Established a brand foothold for future connected product launches.

Countries

Europe